Smallerjobs,samecraft.
Alongside my day job building AI products, I take on a limited number of freelance projects: websites, web apps and WordPress work for businesses that want it done properly, without an agency price tag.
Engagement
Freelance · alongside full-time
Availability
Currently taking on new projects
What I can build
(How I can help)Business & marketing websites
Fast, polished sites for companies, from a clean one-pager to a full multi-page marketing site. Built to load quickly, rank well and convert, on a CMS you can actually update yourself.
Motion & award-grade sites
When a generic template won't do: animated, agency-grade front-ends with scroll choreography, micro-interactions and a custom feel. The same craft behind this very site, scoped to your budget.
Web apps, calculators & tools
Interactive pieces that actually do something: price and ROI calculators, quote and booking tools, dashboards and small custom apps, embedded into your site or running on their own.
WordPress edits & maintenance
Changes to an existing WordPress site without the agency overhead: content and layout tweaks, theme adjustments, speed and security fixes, plugin updates and ongoing upkeep.
Custom WordPress plugins
Need WordPress to do something it can't out of the box? I build custom plugins and Gutenberg blocks (integrations, custom post types, admin tools) instead of bolting on five bloated ones.
AI features & integrations
My day job is building AI products, so I can add the smart layer too: RAG-powered search, content generation, classification and other LLM features wired into your existing site.
SEO & GEO optimization
Make an existing site easier to find: technical and on-page SEO, plus GEO (generative engine optimization) so AI assistants like ChatGPT and Google's AI answers surface and cite you. Schema, llms.txt, content structure and the measurable basics, on any platform.
Speed & Core Web Vitals
A slow site quietly costs you rankings and customers. I audit and fix what drags PageSpeed down: render-blocking resources, heavy JavaScript, image optimisation and compression, font loading and layout shift, until the scores go green on both mobile and desktop. The same tuning that gets this very site to a perfect 100.
How it works
Quick scope
A short call or email to scope the work, then a clear, fixed quote. No vague hourly black holes.
Build in the open
You see progress as it happens on a preview link, not a silent box for three weeks. Feedback as we go.
Yours to keep
Clean handover. You own the code and the accounts, and can update the site yourself afterwards.
Good to know
(FAQ)Do you take on small WordPress edits?
Yes, a single tweak or a whole backlog of changes. There's no agency minimum, so no job is too small.
Can you maintain or look after my existing website?
Yes. I offer ongoing maintenance (updates, backups, speed and security), either as a one-off cleanup or a light monthly arrangement.
Do you build sites on WordPress or with code?
Both. WordPress when you want to edit content yourself, or a custom Next.js build when you want maximum speed and a unique, animated feel.
Can you add a calculator or custom feature to my site?
Absolutely. Calculators, quote tools, booking forms and other interactive features are some of my favourite jobs, on WordPress or a coded site alike.
Can you improve my existing site's SEO or get it into AI answers?
Yes. I do both classic SEO and GEO (generative engine optimization): the technical fixes, schema, llms.txt and content structure that help you rank on Google and get surfaced and cited by AI assistants like ChatGPT.
How much does a website cost?
It depends on scope, but because this is freelance work alongside a full-time job, you skip the agency overhead. Tell me what you need and I'll give a fixed quote.
Can you make my slow website faster?
Yes. I run a full performance audit and fix the real bottlenecks (render-blocking CSS and JS, unoptimised images, fonts and layout shift) to lift your PageSpeed and Core Web Vitals into the green, which also helps your Google ranking.
Are you available right now?
I take on a limited number of projects at a time. Send me an email and I'll tell you honestly what my current timeline looks like.